Aima Baig Faces Backlash Over Latest Jewelry Campaign

The so-called social media users gave more negativity to the reaction to the video of Aima Baig.

Maneeza Gull

Aima Baig, a beautiful and renowned Pakistani singer, became famous through singing on the show called Mazaaqrat. She then began playback singing after getting initial recognition. Some of her popular songs are Qalabaz Dil, Befikeriyan, Balma Bhagora, Baazi, and OSTs. Aima Baig became very popular at a very young age. However, her career graph has been rocked with controversies. She has been involved in many scandals concerning her personal life.

Aima Baig Video Sparks Controversy

This year, the talent of Aima Baig has once again risen in importance on social media. They saw the video where she was posing in stunning diamond jewellery for a jewellery brand’s advertising campaign. In the video, Aima Baig is wearing a black sleeveless tank top that highlights the beauty of the diamond jewellery set. The background song in the video is an Indian song known as Taubah Taubah.

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Social Media Backlash on Aima Baig

The so-called social media users gave more negativity to the reaction to the video. Some users openly complained about Aima Baig’s video and the outfit she wore. People are furious, saying that it is another bizarre stunt that she did on social media. Some people think she is an illogical woman who is performing umrah, and scolding others. And still, she is going back to wearing fashionable and suggestive clothes.

Public Reaction

Some of the commenters added, “The song is ‘Hussan Tera Taubah Taubah’ and I did not find anything beautiful in the video.” Others said Aima Baig was much prettier before she started fights and bad moves. Except for only a few negative comments, many people posted about her hoping that she would be well guided. Some listeners went to the extent of posting satirical remarks regarding the decisions of the singer and her physical appearance.

These comments were often meant to be humorous, yet they gave a negative connotation to a broader audience where celebrity culture is criticized and analyzed. Instead, users created memes and tweets that not only ridiculed the singer’s current trends of albums but also her changing look, which only added fuel to the fire.

Current Perception of the Audience

Her recent jewellery campaign has only kept the controversies rolling in for this fascinating and talented actress Aima Baig. Still, she has had success in her career. But her personal life choices are always criticized. The reactions arising from this recent video embody the way people feel about her persona and how she put herself out in the public domain.

People discussed those comments as jest or a sign of a much bigger problem in society focusing on the acceptance of people’s body types. Numerous people came to the defense of the artist stating that making fun of someone’s looks only serves to reinforce prejudices and the person’s work.

Aima Baig has maintained a foundation in the Pakistani music industry. But her personal decisions in her life are still a topic of discussion and concern. The backlash that she received recently for her jewellery advertisement proves that she has not been able to juggle between her celebrity life and her private life nicely. Following the footsteps at the same age and in the same industry, Aima Baig will always remain under public scrutiny as the audience follows her career and personal life.

When it comes to the topic of celebrity and image, it can be as flush and multifaceted in the present day as with any other cultural discussion, and it vitalises the listeners and makes them feel that they have full permission to endorse or slate as they wish. In conclusion, the situation portrayed in the song can also be viewed as a wake-up call for future recipients, with the audience being left to ponder as to what is considered a critique and what is scoffing at the target.

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